Nigerian Economy

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

Nigeria’s quick commerce soars: Glovo drives N71 bn for businesses as digital payments surge

Nigeria’s rapid commerce and food delivery sector is undergoing an unparalleled...

The unseen revolution: Conversational commerce and the future of buying in Nigeria

In Nigeria’s thriving digital ecosystem in 2025, a subtle yet deeply disruptive...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...

Naira Stability: Implications for Nigerian brands and business owners

The recent stability of the Nigerian Naira at N1,602/$1 on the official market may...

MTN Nigeria reclaims profitability amid tariff reforms and currency stabilisation

After years of financial upheaval caused by macroeconomic volatility and significant...

Unilever Nigeria records 65% profit growth in Q1 2025, reports strong start to the year

Unilever Nigeria Plc reported remarkable results for the first quarter of 2025, with...

The unspoken crisis: tariffs, economic uncertainty undermine consumer confidence in Nigeria

In an increasingly linked world, the repercussions of global economic conflicts have...

Friesland Campina brands have stayed top of the pack, says Tarang Gupta, Marketing Director

In times of trouble and great challenges, especially with the Nigerian economy in...