Guinness Nigeria hikes prices of drinks amid economic headwinds
By Ralph Tathagata
Nigerian consumers of both alcoholic and non-alcoholic beverages such as Guinness Stout, Malta Guinness, amongst others from the stable of Guinness Nigeria Plc should brace up as the company announced an upward review in the prices of some products.
Revealing this in a memo dated 8 November, and signed by Olusanya Adesanya, its commercial director, the company said the price adjustments would take effect from today,
“This is to inform you of the price change on some of our BEER SKUs/brands effective Monday November 11, 2024, as shown in the table below.
“This is due to the prevailing economic realities which have impacted significantly on our current cost of doing business.
“Whilst appreciating your valued partnership, please be assured of our commitment to continue to support your distribution efforts as usual.”
According to the memo, a crate of large Guinness will cost N13,590 for wholesalers, N14,070 for retailers, and N1,300 per bottle.
Also, wholesalers will now pay N16,230 for a crate of small Guinness, retailers will pay N16,610, and a bottle will cost N1,100.
“Guinness Smooth Can (Wholesalers N23,580, Retailers N23,965, and per bottle N1,100); Malta Guinness Classic (Wholesalers N12,655, Retailers N13,500, and per bottle N700); Malta Guinness Can (Wholesalers N15,385, Retailers N16,025, and per bottle N800); Dubic Malt RGB (Wholesalers N11,795, Retailers N12,590 and per bottle N650); and Dubic Malt Can (Wholesalers N14,265, Retailers N14,880, and per bottle N750),” the memo further read.
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