Moroke, a seasoned marketing practitioner with over 20 years of experience, will join other industry thought leaders to offer invaluable insights into how key players across sectors can navigate the evolving marketing landscape. As one of the panelists, Moroke will dissect how businesses can integrate artificial intelligence (AI) into their marketing strategies without compromising on human creativity. He will provide actionable insights on how companies can leverage data-driven marketing strategies to foster growth, build new capabilities, and drive impactful innovation.

Moroke’s expertise lies in analyzing data to identify marketing insights and developing strategies that drive profitable and sustainable growth. He has been a key driver of brand marketing and innovation strategies across multiple industries, leading projects for blue-chip companies in South Africa and other African markets. His ability to translate insights into impactful strategies is expected to benefit participants, offering them a deep understanding of how to harness the potential of AI while maintaining the creative essence that fuels consumer engagement.

In addition to his vast marketing and consulting experience, Moroke has held leadership roles at institutions like Lowe Bull, Yellowwood Future Architects, and TBWA Hunt Lascaris. He also founded Co-Currency, a marketing insights and strategic consultancy that emphasizes collaboration with diverse experts to deliver growth solutions.

Moroke’s participation in the summit promises to enrich discussions, as he draws on his experiences and shares his vision for leveraging technology, creativity, and entrepreneurship to unlock Africa’s potential. Participants will gain insights into overcoming challenges, capitalizing on opportunities, and adopting best practices in the face of economic headwinds and rapid shifts in the global marketing landscape.

The 2024 MARKETING EDGE Annual Summit and Brands & Marketing Awards of Excellence will provide a platform for industry professionals to exchange knowledge, explore trends, and position themselves for future success. With experts like Ivan Moroke leading the conversation, the event is poised to have a lasting impact on marketing practices across the continent.