Budweiser inks deals with Premier League and LaLiga as football push continues

Budweiser has renewed its commitment to global football by agreeing to multi-year partnerships with both the Premier Lleague and La Liga, complementing its role as a partner of the Fifa World Cup.

Spanning 20 nations over five countries including the UK, China and India the global push seeks to bring sports fans closer to their heroes wherever they may be.

Pedro Earp, chief marketing officer at AB InBev said: “We are excited to kick-off these long-term partnerships with the Premier League and LaLiga, two world-class football competitions.”

He added: “These partnerships will allow us to further connect with key consumers and football fans across the globe. We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”

Matt Leadbeater, marketing manager of Budweiser UK, added: “To us, football is more than just a game – it’s a chance for fans across the world to come together and celebrate, which is why we’re so excited to further our football legacy through our sponsorship with the English Premier League and Spanish LaLiga.”

In recent years Bud Light has become the official beer of England football team, embracing the nonsensical ‘Dilly Dilly’ catchphrase in the process while simultaneously adopting the England women’s team.

Source: The Drum


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