Brands that rule Lagos traffic market
By Felicia Nwosu
Over time, Lagos has become synonymous with gridlock, thereby creating an avenue for smart and nimble retail sellers to make brisk business. In this mobile traffic market, distinctive brands trend and make waves as consumers crave and make their choices while they are stuck in traffic. As commuters crisscross the length and breadth of the mega-city, one sight they cannot miss is the delicate mobile display of these consumable products ranging from food and drinks, books, and auto accessories to household products. These ‘street marketers’, in their quest for survival, have continued to leverage the incessant traffic to make ends meet while promoting these brands unknowingly.
Here are some of the food and beverages brands that have taken the centre stage in the hearts of consumers while in traffic or transit.
Gala
This age-long sausage brand from UAC foods has become an on-the-go snack and also occupies the generic name for sausage roll across the board. In its traffic journey, it has successfully formed a partnership with another brand, La Casera apple drink to the extent that one seldom go without the other when consumed while trapped in heavy traffic. The love for Gala cuts across all ages and classes as it is cherished as a relishing and filling stop-gap snack in times of hunger.
La Casera
Over time, there has been a glaring romance between Gala sausage and La Casera apple drink. These two brands unknowingly have been paired by consumers themselves as leading brands who rule and own the streets as Nigeria’s No. 1 trusted collaborative brands. It has become more of a ritual for commuters to pair Gala and La Casera during traffic, not only in Lagos but across the country.
Coke
As old as this brand is, it keeps refreshing consumers afresh daily, especially in an unbearable traffic conditions where the natural air seems to be at a standstill. Coke remains a mood booster and reviver. Some consumers are so addicted to the extent that, they can make a roll call of all the hawkers on the road just to ensure they get their special treat, which is coke.
Fanta
For many consumers, a chilled tasty sparkling fruity Fanta makes so much difference in traffic, which is why many go for its great refreshing taste to survive the hustling and bustling of the city.
7UP
To many passengers, the difference indeed is clear with 7UP, as they have become so addicted to the brand and many even refer to it as an energy reviver, especially when faced with a real serious Lagos gridlock that sucks away energy. 7UP is one of Nigeria’s oldest and most loved soft drink no doubt and remains the best choice for many consumers to withstand the horrific feelings when traffics shows up.
Pepsi
With Pepsi, consumers are sure to pass through the hectic hours of traffic without passing out in the congested commercial buses in Lagos. All they need to do is just to ask for more, and they are reinvigorated.
Mirinda
Mirinda, popularly known as the three orange men, is one brand consumers look out for in traffic, for its unique orange taste for a refreshing moment.
Teem
In hot sunny weather, accompanied by a gridlock, Teem Bitter lemon is the go-to drink for a mild sweet taste. Its distinct taste helps many to stay calm and not to throw up as a result of the discomfort associated with heavy traffic.
Viju milk
This is another craving that captivates consumers when stuck in traffic and the stomach is grumbling louder than the vehicle engine. Viju milk has captured the hearts of consumers as a soothing treat to unwind while surfing their gadgets or flipping the dailies in heavy gridlock.
Bigi Rite and Bigi Tropical
These are another set of sesame twins brands; both are produced from the same stable of Rite Foods Limited and so, make a sumptuous combination for consumers as they get refreshed during traffic. It is not unusual to see consumers clinching a bottle of Tropical and matching it with its sister sausage brand, Rite. The company didn’t only come with quality but gave the community value for their money with its big-size brands.
Fearless classic energy drink
This is another brand that tends to take over the street among the Gen z especially. Fearless energy drink is a quick, refreshing way to stay energized in the debilitating traffic for the younger generation.
So Yummy Popcorn
So Yummy popcorn, with its large quantity, helps consumers to enjoy a long munch on a long tiring journey, by throwing each pop into their mouths addictively.
Classic Peanut
This peanut brand, within its short entry, has spread its tentacles across all locations. Its colorful and attractive wrapper distinguishes it from other brands, making it irresistible for consumers in transit.
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