Tag: Mirinda

Publicis ups PepsiCo Asian deals to $500m

By Abimbola Mohammed Publicis Groupe has, again, won PepsiCo Media business, for...

Brands that rule Lagos traffic market

By Felicia Nwosu Over time, Lagos has become synonymous with gridlock, thereby...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

Seven-Up appoints new MD, Vice Chairman

Seven-Up Bottling Company (SBC), producers of the popular household brands Pepsi,...

Insight Publicis to lead PepsiCo Creative charge in 14 markets

While many Nigerian agencies may be far from stable, due to the economic recession...