By Ibidunni Banjoko Shortly after Pepsi unveiled a new logo and visual identity...
By Felicia Nwosu Over the years, some brands have demonstrated that truly, the...
By Felicia Nwosu Over time, Lagos has become synonymous with gridlock, thereby...
In a tough consumer economy, pricing and volume can become powerful marketing tools...
Coca-Cola’s summer marketing campaign brings Fanta, Sprite and Dr Pepper together...
Despite being in the eye of the storm lately over the controversy surrounding benzoate...
The Nigerian Institute of Foods Science and Technology (NIFST), a professional association...
Background: The most challenging part of a PR job is crisis management, especially...
Nigerian bottling company (NBC) has allayed concerns over benzoic and ascorbic acids...
Nigerian Bottling Company Limited (NBC), manufacturers of Coca-Cola products, stated...