Webcoupers appoints Eyitayo Ajayi as head of new business and media

Webcoupers LLC, a Marketing & Technology Consultancy in Nigeria, and the 1st Google Premier partner in West Africa, has promoted its former Business Development Manager to Head of New Business & Media.

Eyitayo who joined Webcoupers in 2019 as the Business development manager, has been tasked with the responsibility of driving business growth through new business acquisition, strategic partnership and overseeing the design and customer experience across key customer touch points.

Speaking on what informed their decision to expand, Cofounder and Chief Digital Officer, Webcouper LLC, Peter Ajegbomogun said: “We understand that, this post covid-19 world has posed a lot of trauma on local and international businesses, hence, we are intensifying our commitment to effectiveness across all of service offerings– using our proprietary SIP (Solutions Inspired by People) Performance model”.

 Ajayi’s vast experience cuts across creating performance-driven marketing strategies and digital solutions for some of Nigeria and international biggest brands including Lufthansa, Heineken, Legend Extra stout, Huawei Mobile, Nestel (Maggi, Nescafe, Golden Morn), Transsion Holdings West Africa (Tecno, infinix and Itel mobile), Malta Guinness, Tiger brand/Dangote, Mondelez International(Bournvita & Clorets), Globacom, Airtel, Letshego, First-Ally (Moinnow), and helping several small and medium businesses to leverage Digital to grow their businesses.

As a certified project manager with a deepened commitment to process agility and performance driven value for clients, Ajayi’s training spans from a CAM Diploma in marketing communication from Chartered Institute of Marketing UK, to an MBA degree in management. He is also a certified Project Manager from CompTIA & Scrum Master.

As Head of New Business & Media, Eyitayo will oversee the Media planning and placement team, along with the new business team towards growing the business portfolio, lead generation and demand stimulation among challenger brands across various growing sectors in Nigeria.


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