Tyson 2.0 taps AB Inbev’s Jackie Guarini as Inaugural CMO
Tyson 2.0, the cannabis company recently launched by Mike Tyson, legendary boxer, entrepreneur, and cannabis advocate, has announced the appointment of Jackie (Northacker) Guarini as Chief Marketing Officer to lead the Company’s marketing strategy. Jackie is an accomplished, transformational leader with over a decade of experience in digital marketing, consumer connections, branding, and media initiatives.
Before joining Tyson 2.0, Guarini was most recently the Head of Commerce Media for Anheuser-Busch’s U.S. portfolio where she built a first-of-its-kind Connected Commerce strategy integrating shopper marketing, e-retail, and direct-to-consumer programs. She previously served as Digital Media Manager for Anheuser-Busch’s Michelob ULTRA brand family, leading all omnichannel strategies for Michelob ULTRA, Michelob ULTRA Pure Gold, and Michelob ULTRA Organic Seltzer.
Commenting on the new development, Adam Wilks, CEO of Tyson 2.0 said: “This is a big moment for Tyson 2.0. Jackie brings extensive experience building award-winning brands and cultivating mission-aligned partnerships. We are thrilled to have her join us as we continue to expand our portfolio with game-changing products and marketing campaigns as we did with Mike Bites.”
Jackie’s first to market media innovations, customer-centric marketing strategies, and game-changing culturally-driven campaigns have been recognized globally through prestigious industry accolades including Cannes Reach Lions and D&AD Pencil awards. Jackie is an avid activist, having served as a Commissioner on the Environmental Policy Board of the Village of New Paltz and currently volunteers advocating for cannabis reform.
Speaking about her new appointment, Jackie Guarini said: “Mike is a legend and it’s an amazing experience to be able to work with him and in an industry, I’m so passionate about. His story is inspiring to consumers and fans alike because he found healing through plant-based medicine and hopes to share these benefits through Tyson 2.0 products. Not only are we aiding the body and mind through cannabis, but our whole ethos is built on accessibility. We are in the business of greater wellbeing and that’s extremely powerful.”
Guarini continues, “Whether it’s Tyson 2.0 Mike Bites, TOAD strains, the Ric Flair Drip collection, or future collaborations, we are hyper-focused on creating products that meet every consumer’s needs for any occasion. We aim to evoke emotions for consumers like nostalgia, authenticity, and power. In the last seven months, we have grown at a meteoric pace, and we are on a strong trajectory to get even higher.”
Following its launch in November 2021, Tyson 2.0’s line of premium cannabis products is now available for purchase in the US and will be available in Canada starting in early June. U.S. consumers can find Tyson 2.0 products across 13 states including Colorado, California, Nevada, Massachusetts, Delaware, Michigan, Illinois, Washington D.C., Maryland, Ohio, Arizona, Pennsylvania, and Washington, and additional states throughout the rest of the year.
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