Twinpine celebrates impact on Africa's mobile marketing sector

Africa’s premium mobile marketing company, Twinpine, has said that its platform has been instrumental to the mobile transition of several publishers and brands in Africa. The company made the comment as it celebrates its 5th year of operations, following its launch on 1st of August 2011.

Speaking on the milestone, Twinpine co-founder Oduntan Odubanjo said that Twinpine has evolved with the fast changing mobile technology space to grow from a mobile advertising network to become a mobile monetization and intelligence platform.

“While we started out educating brands on the benefits of mobile marketing, building mobile sites for publishers and serving banner ads on them, today, we help publishers and content providers earn more revenue with innovative advertising and payments solutions whilst helping businesses unlock more value from mobile with big data.” he said.

Also speaking on the landmark achievment, Twinpine CTO, Deji Balogun said “We are proud that Twinpine has been instrumental to the mobile transition of several publishers and brands on the African continent. This leadership is set to continue as we invest in more intelligent and automated mobile marketing products and services tailored for Africa.”

To celebrate its anniversary, Twinpine, has unveiled its new rich media ad formats, a data rich programmatic bidding platform and a mobile trends reports highlighting the Nigerian mobile space over its five years in operation.

Twinpine is Africa’s premium mobile advertising network reaching millions of Africans on mobile devices via the mobile web. Twinpine helps brands and publishers run and manage tailored mobile advertising campaigns, enabling them to connect with the right audience, increase conversion rates and, ultimately, make the most of mobile.

Twinpine currently works with several leading ad agencies, brands and publishers locally and internationally connecting them with their African audience delivering exceptional results for them. Twinpine has delivered campaigns in several African countries including Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Zambia, amongst others.