TV analytics market is forecast to attain USD 4 billion by 2026, growing at a CAGR of +13% during the forecast period. This was disclosed by AI Market Research, after taking an all-encompassing consideration on market size, share & trend under the above mentioned period.

Observing further on the current status and future outlook of the television analytics market in areas such as key players, drivers, opportunities, threats, regulatory and legal issues, target demographics, and pricing trends, it noted futuristically that TV analytics market is expected to continue growing in the coming years, driven by the increasing demand for personalized viewing experiences and the need for better measurement of its effectiveness.

The analysis was also able to identify some major trends driving the growth of TV analytics market which it pinpointed as the increasing demand for personalized viewing experiences, the growing adoption of programmatic advertising, and the need for better measurement of TV advertising effectiveness. It did not fail to mention that with the rise of streaming services and on-demand content, viewers are no longer satisfied with the traditional linear TV experience.

In its remark, AI Market Research affirmed the fact that today’s consumers expect personalized recommendations, targeted advertising, and the ability to watch their favorite shows whenever and wherever they want. This trend is driving the adoption of TV analytics solutions, which enable broadcasters and advertisers to collect and analyze data on viewer behaviour and preferences.

The report stated that the adoption of programmatic advertising is also driving the growth of the TV analytics market. This, it said, happens as programmatic advertising allows advertisers to target specific audiences based on their interests, behaviours, and demographics.

The research expert platform suggested that this requires the use of advanced analytics tools to collect and analyze data on viewer behaviour and preferences, enabling advertisers to deliver more relevant and effective ads.

It further stated that another major driver of the TV analytics market is the need for better measurement of TV advertising effectiveness, which it revealed that, in the past, TV advertising was measured based on ratings and reach. It noted, however, that these metrics do not provide a complete picture of the effectiveness of an ad.

The report added that the market also faces several threats, including the increasing use of ad-blockers, the rise of ad-free streaming services, and the growing concern over data privacy. It then professionally unveiled some notable brands as some of the key players. These are: IBM Corporation, The Nielsen Company, comScore Inc.,SAP SE, Google LLC, Adobe Systems Inc., Amobee Inc., Conviva Inc., Alphonso Inc. and iSpot.tv Inc.

In terms of segmentation, it comes in the form of television transmission type. This comprises Cable TV, Satellite TV/Direct-To-Home, Internet Protocol Television and Over-The-Top while its component consists of software and services and its deployment model includes On-premises and Cloud.

For precautionary measures, the report listed some of the regulatory and legal issues to put users on their toes in order to not violate any. This is subjected to several regulatory and legal issues, including data privacy laws, copyright laws, and advertising regulations. The target demographics of the TV analytics market vary. For broadcasters, the target demographic is typically TV viewers, who can provide valuable insights into viewer behavior and preferences. For advertisers, the target demographic is typically consumers who are likely to be interested in their products or services.