Top 5 Nigerian banks with highest print adspend in February

By Felicia Nwosu

PPlus Measurement Services, a data-driven media intelligence & evaluation agency, has released its media performance audit report for the month of February 2022. The analyses revealed top 5 Nigerian banks with the highest print ad spend in February.

The ad report showed that a total of 22 Nigerian banks spent an estimated sum of N217, 065,699 on print advertisement, and this covered various traditional and soft-sell publications across the country.

PPlus Measurement Services noted that Zenith Bank PLC emerged as the top spender with N75, 406,893, which is 41% share, while FirstBank occupied the 2nd position with N36, 466,480, giving a 20% share. Completing the top 5 are: Access Bank, which spent N31, 881,971, leading to 18%. While GTBank spent N19, 727,024, making it 11%, and Polaris Bank expended N18, 587,395 as 10% share respectively.


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