Top 5 banks, insurance firms’ media sentiment in Q3 2022

By Felicia Nwosu

PPlusMeasurement, a Media Intelligence agency has released a cursory review of some commercial banks’ media reputation which showed that three tier-1 banks and two tier-2 banks made the top five with the highest positive and negative sentiments in Q3 2022. The top 5 banks by positive reputation include:

First Bank of Nigeria which seems to have a colossal advertising budget as it proudly occupies the top position with 24 percent, then closely followed by another high spender, Access Bank   with 23 percent. Stanbic IBTC on the other hand had 21 percent, while UBA Group got 17 percent, followed by Fidelity Bank who got 15 percent respectively.

According to the report, the top five banks by negative media reputation include GTB Bank with 37 percent; FCMB had 28 percent, while Zenith Bank Plc. had 15 percent. UBA Group also appeared in this category with 11 percent as well as Fidelity Bank Plc., who had 9 percent.

On the part of Insurance companies, analysis of the media sentiment revealed that AXA Mansard ranked top with 32 percent, trailed by Leadway Assurance with 30 percent, Coronation ng with 14 percent, MyChip Plc with 13 percent, and Aiico insurance completed the top five by positive reputation with 11 percent, while the negative reputation saw Coronation ng garnering 42 percent, with Leadway Assurance and Mutual Plc having 17 percent each and Nem Insurance plc. with 15 percent and AXA Mansard with 9 percent in the third quarter.

According to an analysis of the top digital banks in Nigeria in Q3,Kuda Bank had a favorable reputation score of 37%, followed by V Banking  (27%), Alat ng  (18%), My Eyowo (16%), and Minty Napp (2%), with Kuda Bank receiving a bad reputation score of 100% for the quarter in question in 2022.


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