Three Nigerian Admen Make Loeries Juries List

Three Nigerian top advertising practitioners have made the list of juries of the 2017 Loeries award. The admen are Adaora Adheke, MD at Peacock Media, Bolaji Alausa, ECD at Noah’s Ark and Steve Babaeko, CEO & CCO at X3m Ideas.

The advertising practitioners were selected based on their industry thought leadership and vast knowledge of the African Integrated Marketing Communications space. The Nigerians join other notable juries drawn from Kenya, Dubai, Namibia and Zambia to assess thousands of entries from agencies around Africa and the Middle East.

Loeries judging will be held at the Durban ICC during Creative Week (Monday 14 August 2017 – Thursday 17 August 2017) preceding the awards ceremonies. The result of the judging showcases the best of brand communication from our region.

Adheke is Cannes Jury President/Chairperson for the 2017 Young Lions Media Award, having been a Cannes jurist from 2010 – 2016. However, it is not just her Cannes experience that qualifies her to judge the Loeries 2017, she was named Excellent Personality in Nigeria Women in Media in 2012. In 2015, she was nominated to several roles for Nigeria’s Media Independent Practitioners Association, including chairperson of the Technical Committee.

Bolaji Alausa’s agency, Noah’s Ark is the top agency outside South Africa in sub-Saharan Africa according to the Loeries 2016 Agency Ranking. Alausa knows what it feels like to win a Loeries and a Young Lion, which he did in 2009, leading to him representing Nigeria in Cannes.

In addition to his leadership roles at X3M Ideas, Babaeko is the founder of X3M Music, a record label focused primarily on developing young talents. In addition, nurturing young talents in the art of self-reliance is one of his specialities. Driven by creativity and challenge, he is a writer, consumer behaviour analyst, and brand builder. With 20 years of industry experience (MC&A Saatchi & Saatchi, Prima Garnet Ogilvy and 141 Worldwide) he founded X3M Ideas in 2012.

Loeries Creative Week Durban takes place from Monday, 14 August to Monday, 21 August 2017.

The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across the region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.


Leave a Reply

Your email address will not be published. Required fields are marked *


    No comments found.