Three Crowns kicks off Fitness Challenge campaign
Three Crowns milk, the second flagship product of FrieslandCampina WAMCO with the proposition of “Healthy mums, happy families”, has unveiled its ’30 Days Fitness Challenge’ for 2021, themed, “Everybody is Welcome.”
The Three Crowns Fitness campaign was established in 2016 to encourage every Nigerian, especially mothers to live healthy lifestyles by cultivating healthy habits.
The campaign has continued to serve as an avenue to help mums and families to keep fit, while emphasising the importance of a healthy lifestyle through nutrition.
The Marketing Manager, Three Crowns, Omolara Banjoko, while highlighting on the campaign idea for 2021, noted that the theme of this year’s campaign, ‘Everybody is Welcome’ is borne out of the need for inclusivity, which means that this year, the brand is calling on people of every shape, form, size and sex to join the fitness challenge.
Everybody is welcome to work out with whatever unconventional and household tools in many exciting ways to keep fit.
She said” “Three Crowns 30-days fitness challenge runs twice a year. It is designed to highlight the importance of healthy eating habits especially for Nigerian mums who prioritise the overall wellness of themselves and their families. So for 30 days we will engage consumers within the confines of their homes with exciting workout routines to have a healthy heart.”
The campaign will run from February 20 to March 30 with daily exercise videos targeted at consumers with different fitness threshold levels like “Newbie (Beginners level), Wannabe (Standard level) and Pro (Advanced level) to exercise.
Consumers are urged to register on the brand website Three Crowns Fitness Challenge Feminine Lounge and join the WhatsApp and Telegram groups to connect with a fitness coach who is available 24/7.
The exercise videos will be deployed daily across the brand’s digital platforms and consumers are expected to recreate same, repost on their social media handles and tag the handle @3crownsmilk, using the campaign hashtag #TC30DaysFitnessChallenge. Similarly, they can also share their videos directly on the WhatsApp and Telegram coaching groups.
Throughout the campaign, Saturday sessions will feature cardio dance exercises, which will be streamed real time across the brand’s social media pages. During these sessions, participants will be engaged and rewarded for participating in the weekly mini-workout challenge.
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