Tag: TikTok

TikTok partners Loeries to support creative excellence

TikTok, the world’s leading destination for short-form mobile social media video,...

Big techs, social media giants and the shift to social commerce

By Zion Rufus   Fueled by the pandemic and the acceleration of social,...

TikTok user engagement rose almost 400% in January to 128 million

TikTok, despite having a bleak outlook in 2020, witnessed an increased engagement...

WPP strike global advertising partnership with TikTok

  Global agency, WPP has announced a global partnership with video-sharing...

Facebook, YouTube and TikTok to hit 5.9bn users’ mark in 2020

The combined number of Facebook, YouTube, and TikTok users is expected to reach over...

Can creativity help brands recover from the Covid-19 pandemic?

Even the most digital brands have been surprised by the speed of change heralded...

The rise of Gen-Z in influencer marketing

We're looking at a generation of the next big disruptors, where the vast majority...

2020 BrandZ Top 100 increases by 5.9%, hits $5tn despite Covid-19 crisis

The world’s most valuable brands have seen their total brand value increase by...