TikTok set to bulk up its social engagement features to unlock more boundaries

By Felicia Nwosu

Social media tech giant, TikTok, said it is set to churn out more capability features that will enable its teeming users to enjoy meaningful social connections and interactions. The leading social network platform said the expansion and development of these new features will help to unlock more boundaries that will deepen engagements on the app.

It reaffirmed that its plan to increase the features of its social engagement features aligns with its ongoing shift into the e-commerce and live shopping space via TikTok Shop. TikTok added that, the more time users spend on the app sharing, reposting and discussing, the more likely they may be to respond to branded content and product offerings, and to make purchases.

“Social Interaction team is mainly focusing on building a reliable and adaptive platform that enables users to meet and interact with their real-life friends seamlessly on TikTok, and encourage them to share their life moments with each other and stay connected regardless of where they are,” it said.

The company explained that to ensure users get the best of apps, it posted new job openings for engineers and product managers across Android and iOS willing to work on a social interaction team responsible for building new social engagement features with the aim to to expand the boundaries of TikTok.

To promote further in-app social engagement, TikTok is also looking to hire people who can build out the platform’s direct-messaging feature, which it describes as being in “its infancy.”

‘In creating more social engagement opportunities for its user base, TikTok is hoping to inspire more re-sharing in the app. Being an entertainment channel has always been and remains the core of TikTok’s business model even as we experiment with new features to enhance the user experience.”


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