Sports Marketing

 New York Festivals Advertising Awards® (NYFA) is proud to unveil the esteemed 2026 Sports Executive Jury

Led by Jury Chair Shannon Washington, Partner at 11Ounces, this distinguished panel...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

If sports is the next frontier, PR should be its compass- Nkechi Obi

Nkechi Obi, Chairperson of the Nigeria Women’s Football League (NWFL), has called...

Liverpool FC’s brand revolution

In a world where brand power frequently outranks on-field success, Liverpool FC has...

Leveraging sports marketing as goldmine for brands seeking fan allegiance

By Felicia Nwosu In Nigeria's dynamic market, sports have emerged as a powerful...

Integral reels out advertising opportunities for brands ahead of 2021/2022 EPL Season

By Felicia Nwosu Integral Sponsorship and Experiential Marketing Limited, the...

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the golden...

Heineken thrills fans with exciting UCL final experience in Abuja

In commemoration of the UEFA Champions League final, Heineken, official sponsors...

PepsiCo extends global partnership with UEFA Champions League through 2024

PepsiCo, Inc. (PEP) has announced that its partnership with football's elite UEFA...