Tag: Social media

Meta witnesses strong rise in ad revenue

By Felicia Nwosu Mark Zuckerberg, Meta's Chief Executive, has disclosed that the...

Today’s consumers choose value, transparency over loyalty- Fabusoro

By Abimbola Mohammed  Kemi Fabusoro, the Executive Director, Association of...

Twitter’s woes compounded as ad revenue drops by 60%

By Joseph Ekeng In a shocking turn of events, Twitter's advertising revenue...

Airtel responds to MTN’s 5G welcome message

By Abimbola Mohammed The customary marketing rivalry between MTN Nigeria and Airtel...

Shobanjo proffers solutions for navigating complex streaming landscape

By Felicia Nwosu Yetunde Shobanjo, seasoned brand communication specialist and...

Global social media market to reach $21.35 billion in 2028

By Felicia Nwosu  Business Research Insights, an organisation that offers expert...

Battle for ad revenue drives cut-throat rivalry in Social media market

By Ibidunni Banjoko Social media advertising makes the second biggest market in...

2023 Podcast market valued at USD 23.63b – Report

By Ibidunni Banjoko A report by Grand view research, one of the world’s largest...

Emotional capital as engagement currency: The Davido example

By Felicia Nwosu It is not news that brand owners, music artistes inclusive, in...

YouTube’s Ad Revenue Surges to $30.4 Billion

Despite the challenges posed by a global slowdown in digital ad investment and intensifying...