Tag: Social media

Posterscope Executes Integrated OOH Campaign

Posterscope, Nigeria’s premier specialist OOH agency, working with Carat, recently...

TV streaming outfit, Netflix plans to spend over $1bn for marketing in 2017

 TV streaming company Netflix is to heavily invest in its marketing drives in 2017...

Digital advertising surpasses £10bn barrier

According to the latest figures from the IAB UK and PwC, Digital ad spend in the...

The Rise of Live Video as a Means of Storytelling

By Stephanie Busari Social media has become the primary form of media in Africa....

All Seasons Media, Popimedia to host 2nd Ad-Tech Academy in Nigeria

Popimedia in conjunction with All Seasons Media is set to host the second Ad-Tech...

Lai Mohammed laments negative impact of Social media on PR practice

The Minister of Information and Culture, Alhaji Lai Mohammed has described social...