Tag: PR

Why marketing must bring PR back from valley of the shadow of death

By Olusesan Ogunyooye In 2014 on a flight from Detroit to Washington, DC, I was...

Detty December: Harnessing PR to rebrand Nigeria’s global image

By Ayodeji Razaq For eleven months of the year, Nigeria’s global narrative is...

2025, year of authenticity in PR

By Akonte Ekine Guest Columnist The fields of communications, advertising, and...

Nkechi Ali-Balogun, a trailblazer shaping future of PR bags Phd in UNILAG

By Felicia Nwosu Against all odds, in an industry often marked by its challenges,...

Brands can amplify marketing reach with digital PR in 2024 – Earle

By Abimbola Mohammed  Joanna Earle, Head of Content & Digital PR at Reflect...

Public relations market expected to reach $149.44 billion in 2026

By Felicia Nwosu Recent report released by Open PR World Wide has revealed in...

Every PR professional must learn to draw the line – Akonte

By Felicia Nwosu Akonte Ekine, the Lead Strategist of Absolute PR Limited,...

MARKETING EDGE on TV hosts Ekine tomorrow

By Oladapo Olatoyosi Foremost advertising, marketing and brand-centric television...

PR professionals advocate for relevance in all sectors

By Ibidunni Banjoko Nigeria's Public Relations professionals have advised...

WPRD 2023: Practitioners express divergent views over roles of PR

By Ibidunni Banjoko In a world where communication is more crucial...