media

Outdoor practitioners in Nigeria initiate audience-based research for West Africa

Outdoor advertising practitioners in Nigeria are currently working out a collaborative...

Nigerian Breweries, Nigerian Olympic Committee partner for Tokyo 2020

Pioneer brewing company, Nigerian Breweries Plc and the Nigeria Olympic Committee...

PR and marketing: Worlds that merge to unite

Today, the worlds of PR, marketing and advertising are connected in more than one...

IMC operatives shouldn’t entirely jettison ‘120 days’ credit policy, says Audience & Brands boss

Business operators in Nigeria’s Integrated Marketing Communications (IMC) sector...

Stanbic IBTC appoints Mediacraft Associates as new PR agency, retains Playhouse Communications as Digital Agency

Stanbic IBTC Holdings Plc, a member of Standard Bank Group and Nigeria’s leading...

Nigerian Breweries leads as marketing spend in brewery sector hit 3 year high of 60billion

About sixty billion naira was spent on marketing and promotional activities among...

APCON trains corporate communications practitioners on identity design and management

The Advertising Practitioners Council of Nigeria (APCON) will host a two day training...

Tony Udenze bounces back with CANOD Advertising, Wins May & Baker media brief

Have you heard the news? Tony Udenze, former Chief Executive Officer at Capital media,...

Today’s marketers are missing true customer insight

Customer closeness used to enable marketers to conduct the orchestra of the marketing...

Mondelez consolidates global creative into WPP and Publicis

Mondelez has consolidated its global advertising into WPP and Publicis as it looks...