APCON trains corporate communications practitioners on identity design and management

The Advertising Practitioners Council of Nigeria (APCON) will host a two day training seminar for marketing communications practitioners to keep them abreast of corporate and brand communications challenges in contemporary business environment. The focus of the training is ‘Corporate Identity and Management’.

The training is organised in line with APCON’s professional development initiative to offer learning and mentoring experience to industry players. Participants are drawn from across the public and private sectors of the marketing communications industry.

According a statement made available to MARKETING EDGE, The two day programme which will hold on September 18 and 19, 2019, at Sandralia Hotel, Jabi, Abuja, will feature several sessions with experienced and expert resource persons who will focus on topics such as ‘Steps in Designing Effective Corporate Identity’; Identity Design and Management; Laws & Regulations’; ‘Corporate Communications; Tactics & Strategies for Corporate Image Management’ and ‘The Role of Traditional and New Media in Corporate Identity Management’.

“The training is designed to equip corporate and brand communication professionals with current knowledge and skills needed to create, communicate and manage a consistent positive identity and perception for their organizations.

“The programme is deliberately world- class and enjoys the endorsement and partnership of some of the leading Nigerian corporate and private brands who are also sponsoring their key team members to the programme,” the statement said.


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