media

Former The Nation Editor Gbenga Omotosho sworn-in as Lagos Commissioner for Information

After thirteen long years as Editor in one of Nigeria’s most authoritative newspapers,...

Outdoor sector in Nigeria billed N30bn annually, says Oborgu

An Outdoor advertising specialist, Ugochukwu Oborgu, has given fresh estimates that...

Is creativity in crisis?

Creativity is in crisis – as it always has been, and always should be, according...

Universal McCaan boss tasks multinationals over agencies’ remuneration

Associate Director, Business Development, Planning and Control at Universal McCaan,...

Marketing is an incredible discipline, says Facebook’s advertising chief

Facebook’s advertising chief, David Fischer believes the skills needed to succeed...

Advertising Week Africa draws global thought leaders to Johannesburg

Advertising Week Africa, the very first African edition of the world’s premier...

Nigeria’s IMC operatives dismiss threat of consulting firms’ incursion into advertising

Agency operatives across Nigeria’s Integrated Marketing Communications (IMC) industry...

Building a start-up design and communication agency in tough economic climate

Starting a business is hard under any set of circumstances. If you’re building...

Airtel’s New TV ad excites target audience, generates fresh talkability on social media

The newly unveiled TV commercial by Aitrel, a leading telecom brand in the competitive...

There’ll be mergers and consolidations in Nigeria’s IMC sector, says Jude Odia

The Managing Director at Starcom Media Perspectives, Jude Odia, has taken an analytical...