media buying

Afanide Uwem: the cerebral force behind All Seasons Zenith

In an advertising world where loud campaigns often overshadow their subtle architects,...

Canal+ makes ambitious move in staggering $3 billion MultiChoice takeover

French media behemoth Canal+ has acquired MultiChoice Group in a staggering $3 billion...

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an important...

Don’t complex, bot simplex: navigating AI in marketing

AI arrived promising better planning, easier purchasing, and smooth reporting. Companies...

MG Motor reappoints media agency after comprehensive review

In a significant development within the automotive marketing sector, Mediaplus has...

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...

MIPAN outlines expectations from new Information Minister with optimism

By Felicia Nwosu Femi Adelusi, President of the Media Independent Practitioners...

MIPAN identifies challenges facing businesses amid economic crisis

By Abimbola Mohammed The Media Independent Practitioners Association of Nigeria...

Experts reveal science and art behind successful media buying strategies

By Zion Rufus  Insights from industry experts have underscored the importance of...

Content is king, Multichoice is the kingmaker – Adelusi

By Abimbola Mohammed Femi Adeslusi, President of the Media Independent Practitioners...