Tag: media buying

MG Motor reappoints media agency after comprehensive review

In a significant development within the automotive marketing sector, Mediaplus has...

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...

MIPAN outlines expectations from new Information Minister with optimism

By Felicia Nwosu Femi Adelusi, President of the Media Independent Practitioners...

MIPAN identifies challenges facing businesses amid economic crisis

By Abimbola Mohammed The Media Independent Practitioners Association of Nigeria...

Experts reveal science and art behind successful media buying strategies

By Zion Rufus  Insights from industry experts have underscored the importance of...

Content is king, Multichoice is the kingmaker – Adelusi

By Abimbola Mohammed Femi Adeslusi, President of the Media Independent Practitioners...

Global media buying agencies’ market share to grow $79bn in 2023 – report

By Abimbola Mohammed ReportLinker, an award winning marketing research solution,...

MIPAN set to hold BOS 2023

By Abimbola Mohammed Media Independent Practitioners Association of Nigeria (MIPAN),...

Nigerian agencies are tech-ready to service brands – Experts

By Abimbola Mohammed As technology continues to evolve so also are brands doing...

MIPAN 2022 Patron’s Day holds amid glamour

By Abimbola Mohammed The Media Independent Practitioners Association of Nigeria...