Marketing

Coca-Cola indicates intent to push marketing spend back to pre-Covid levels

Global beverage giant, Coca Cola, revealed that its revenue was down 11% in 2020,...

Emergence of blended experience in experiential marketing

By Zion Rufus It is now a fact of history and a part of our lives that the...

Iroko TV set to list on London’s Alternative Investment Market

West African film-streaming service, IrokoTV, will soon be listed on London’s Alternative...

Volkswagen explores flying cars in China

The German automobile giant Volkswagen is conducting a feasibility test study in...

Total rebrands, transforms to TotalEnergies

The Board of Directors of Total has given their approval for the company’s name...

Konga launches Pay on Delivery in Kaduna, Ogun States

Konga, Nigeria’s e-Commerce platform is set to roll out its Pay on Delivery (POD)...

Smoov Chapman to delight customers with N2.5million cash prize In Harmony Challenge

Smoov Chapman, a refreshing non-alcoholic soft drink, has partnered with Aristokrat...

Unilever to prioritise plant-based food

Poised to follow the rapid trend, Unilever, one of the leading consumer goods companies,...

Glo subscribers to enjoy up to 36GB-free data this Valentine

In a bid to express love and appreciation to its customers in this Valentine season,...

Ogun State signs partnership agreement with Fan Milk to build dairy farm 

Fan Milk Plc, a DANONE Company, has signed a partnership agreement with the Ogun...