Marketing

Unilever sets €1bn target in annual sales of plant-based foods

Multinational FMCG giant, Unilever has set a target of €1bn (£900m) in annual...

Eunice Olohirenuan Braimah – Well rounded, well-grounded IMC Amazon

A seasoned through the line expert, Eunice has close to 2 decades of experience in...

Reimagining Marketing: Customer experience in the next normal

By Chrystele Dumont As the coronavirus crisis progressed, producing ongoing challenges...

Samsung Mobile’s Jayanta Jenkins to lead Disney+ content marketing

Samsung Mobile global executive creative director Jayanta Jenkins is joining Disney...

Google calls for dismissal of marketers’ antitrust claims

Following a class-action brought earlier this year against Google, the tech giant...

NIMN holds 2020 Fellowship Award virtually tomorrow

National Institute of Marketing of Nigeria (NIMN) will hold its 2020 Fellowship Award...

The evolution of social media advertising through 2020

The first wave of the COVID-19 pandemic last spring prompted consumers adjusting...

NIMN 2020 Fellowship Award to hold virtually

National Institute of Marketing of Nigeria (NIMN) has announced the date for this...

Procter & Gamble increases marketing spending by $100 million as sales soar

Procter & Gamble Co. blew through analyst expectations for the just-ended fiscal...

Why global QSR brands stay ahead of local operators in Nigeria

Innovation is a critical issue for prosperity and growth, especially in the business...