Meet MARKETING EDGE’s nominee for 2021 Creative LIAison’s mentorship-Macdonald Iheme

Macdonald Iheme is an adventurous visualizer, creative strategist, and visual storyteller. Macdonald is currently an Art Director with X3M Ideas, a multi award-winning advertising agency in Nigeria.

A curious passionate and enthusiastic problem-solver and a mischievously creative rockstar who believes in the power of design to shift mindsets, create markets, impact culture and drive business growth, he works hard to this end but plays even harder.

Mcdonald is proficient in creative concept development, adobe creative Suite, User interface, and motion design and he is still building more competencies. He formerly led the creative team at CMC Connect-BCW (Burson Cohn and Wolfe) a top-rated perception management firm and Redot Digital.

Macdonald holds a bachelor’s degree in Fine and Applied Arts and a graduate diploma in Advertising and Marketing Communications (with a focus on art direction) from 02 Academy Lagos.




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