Tag: Marketing

Strike a balance between traditional and new media, Iweanoge advises brand managers

By Felicia Nwosu The Chief Executive Officer of Papyrus Digital Solutions Ltd, Richard...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Dotun Babatunde

Dotun Babatunde is a multi-disciplined creative and digital marketing communication...

Union Bank to reward customers with N55m in promo

As part of its effort to give back to its customers, Union Bank of Nigeria Plc has...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Dayo Adefila

Dayo Adefila continues to be one of the leading marketing communications lights in...

Brand equity is an intangible that’s worth real money

When the original Arthur Andersen shuttered in 2002 after facing a criminal indictment...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Emeka Obia

Emeka Obia has over 8 years’+ experience in the marketing communications industry. He...

Nigeria’s PR practice needs PR – Yomi Badejo-Okusanya

By Kasim Bakare Worried by the state of public relations practice and the seeming...

WFA launches global census of advertising, marketing industry

The World Federation of Advertisers (WFA) is partnering with Campaign, Kantar to...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Ofureh Odigue-Abhulimhen

Ofureh Jennifer Odigue-Abhulimhen is an ambitious business strategy expert inspired...

Collaboration: The ladder to grow brand’s reach

By Felicia Nwosu These days, businesses and organisations are faced with a lot of...