Goonite deepens footprint in Nigeria’s sanitary napkin industry, unveils brand ambassador

By Zion Rufus

Goonite Hygiene is set to position itself as the game changer in Nigeria’s sanitary napkin industry even as it unveils renowned actress and fashionista, Destiny Etiko as the brand ambassador for its two leading brands Besense Sanitary Pads, and Lebrace Diapers.

Speaking at the unveiling ceremony and media briefing which held at the prestigious Oriental Hotel in Lagos on 18th, January 2022, John Jiang, Managing Director, Goonite Hygiene disclosed that the brands will be playing major roles in the lives and lifestyles of Nigerians by giving back to the economy, orienting young females on the dos and don’ts of feminine hygiene, as well as ensuring their comfort and  well-being as they go about their day to day lives.  

In addition to the unveiling ceremony, gift items were delivered to two babies that emerged winners in the recently conducted Lebrace Baby Competition. The competition was thrown open earlier for mothers to engage their babies in the Lebrace moment by using the products and uploading to their social media page. Winners were judged by the pictures with the most likes. Osato Ojugbeli came in first place, while Fareeha Olamiposi Balogun bagged the second position. 

The Besense Sanitary Pads, unlike others, is an “all-in-one” pack of 6 heavy flow sanitary pads, 6 light flow sanitary pads, 6 panty liners, and a secret free gift. 

John Jiang said: “We want Nigerians to know we care about them. Because we do. Everyone wants to feel comfortable, and we are ensuring we give that to them in all the best ways we can. Through our well-thought products, and our free gifts which are intended to communicate our message of love and care.”

He added: “We are not only gaining the profits or benefits of this business alone. We’ve designed our pricing system and supply chain in a strict and controlled manner that the distributors will get something, the wholesalers will get something, the retailers as well, and even the end users will get something. We launched our company in Nigeria in 2020 and in 2021, we launched our first sets of products. It took us about a year and half to make the preparations done and get everything right and ensure it was done smoothly and meet the requirements of the concerned regulatory organizations in Nigeria.”

To further deepen the position of the brands in the Nigerian sanitary napkin market, the newly unveiled brand ambassador, Destiny Etiko announced that she will readily use her platforms to erase the longstanding shame surrounding the menstrual period amongst female children in schools.

Relating a personal experience, Etiko shared that till date, female children still found it difficult to discuss their periods with their parents, let alone their peers. To this effect, she noted that female-child education on eliminating the shame and reluctance surrounding the topic of menstruation will be on her top priority. 



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