Marketing Edge

The glamour of advertising: Steve Babaeko opens up on  difficult decisions admen face beyond the brief

The advertising business is often associated with creativity, innovation, high profile...

Remembering my encounter with the man who made excellence non-negotiable on his posthumous birthday

As we mark the posthumous birthday of John Tolulope Ajayi today, I find myself reflecting...

MARKETING EDGE, MEDIA EDGE celebrate John Ajayi’s posthumous birthday

June 12 arrived at the MARKETING EDGE and MEDIA EDGE headquarters carrying a profound...

Speed without cultural intelligence creates noise

Every brand wants to be fast. React to trends in real time. Launch campaigns in 24...

Havas acquires youth culture agency Archrival

 Havas announced yesterday that it had acquired a majority stake in Archrival, a...

Insight Redefini Group appoints Babatunde Olaifa as Group CEO

Returning to Where It All Began, Olaifa Sets Vision for the Future of Marketing Communications Insight...

Fearlessness vs Legacy: How Nike and Adidas are fighting for the future of football culture

 The 2026 FIFA World Cup is not only about the teams on the pitch. It is about two...

How condom brands can market during the 2026 FIFA World Cup

 The 2026 FIFA World Cup is underway. Billions across the world are ready to watch,...

Embedded Finance and AI: The twin forces reshaping Nigerian credit

 For a decade, Nigerian credit has been defined by traditional banking: balance...

Meta’s AI support chatbot is handing Instagram accounts to hackers

 In June 2026, hackers discovered something alarming: Meta's AI support chatbot...