Marketing Edge

How Nigerian brands turned Mother’s Day 2026 into a masterclass in cultural marketing

Mother’s Day fell on March 15, 2026, and Nigerian brands showed up with campaigns...

MARKETING EDGE unveils 2026 “Brands to Watch” and “Forces Behind the Brands” edition, celebrating trailblazing brands, visionary minds

MARKETING EDGE, Nigeria’s authoritative, brand-focused, and award-winning publication,...

American Open University starts advertising and technology programme, partners with Ideas Origin Media

American Open University (A-Global) has spent years doing what most institutions...

Instagram’s DMs are no longer private: What brand deals. Influencer rates, and marketing secrets are now exposed

Meta is removing end-to end encryption from Instagram direct messages effective May...

The business of kids’ screen addiction: How Nigerian brands profit from 4-hour daily captive audiences

Nigerian children spend nearly four hours daily on social media, the highest rate...

The market that broke them all

Between 2005 and 2026, five major South African retail giants attempted to conquer...

ChatGPT opens advertising to 17,000 brands through Criteo partnership

Criteo has become the first advertising technology company to integrate with OpenAI’s...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit interviews...

Google just gave every Nigerian a free graphic designer

Google has launched Nano Banana 2 in Nigeria, an AI image generation tool integrated...

When your bleach becomes a meme: Hypo’s response and what FMCG brands can learn

Hypo Bleach broke years of silence, publicly addressing what its marketing team had...