Marketing Edge

OPay joins CBN youth financial literacy initiative at Global Money Week 2026

 OPay partnered with the Central Bank of Nigeria at the Global Money Week 2026 Financial...

Samsung Electronics crosses $1 trillion valuation on AI chip surge

 Samsung Electronics joined the elite $1 trillion market capitalisation club on...

Anthropic launches $1.5 billion enterprise AI services venture with Wall Street giants

 Anthropic announced on May 3 the formation of a new enterprise AI services company...

Anthropic launches AI agents targeting banks’ high-value workflows

 Anthropic released 10 ready-to-run Claude agent templates on 5 May, designed for...

MTN and DStv face regulatory pressure amid Nigeria–South Africa tensions

 MTN Nigeria and MultiChoice Group’s DStv operations face renewed regulatory uncertainty...

AB InBev wins Cannes Lions Creative Marketer of the Year for an unprecedented third time

The Cannes Lions International Festival of Creativity has announced AB InBev as the...

YouTube-FIFA deal threatens DStv’s premium sports subscription model

 FIFA’s partnership with YouTube, enabling broadcasters to stream World Cup 2026...

How Emirates maintains luxury brand perception in price-sensitive African markets

 Emirates' return to Lagos in October 2024 following two-year suspension demonstrated...

Nigeria’s digital economy projected to reach $18.3 billion by 2026

 Nigeria's digital economy revenue is projected to reach $18.3 billion by 2026,...

OPay targets $4 billion valuation in US IPO push

 OPay Digital Services has hired Citigroup, Deutsche Bank, and JPMorgan Chase to...