Marketing Edge

₦3bn NIVEA promo sparks fresh wave of instant millionaires

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just chocolate....

Beyond Flowers, Red Gowns, and Chocolate: Give Love That Lasts with the TECNO Camon 40 Series

As February settles in and Valentine’s Day approaches, the pressure to deliver...

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands. Agencies...

 Amos Oladele leads industry Night of Tributes as MARKETING EDGE honours late Publisher, Asiwaju John Ajayi

There are nights when an industry gathers not to celebrate success or debate ideas,...

‎How JT Agency is redefining TEDx experiences in Africa

‎Africa is experiencing its boldest reawakenings - telling its own stories, rethinking...

Nigeria Regulator Says Qatar Airways Flight Return Was Precautionary, Not an Emergency

Nigeria’s aviation regulator said Saturday that a Qatar Airways flight from Lagos...

A night beyond tributes: Industry stands as one to honour enduring legacy of John Ajayi

MARKETING EDGE on Tuesday, January 13, 2026, hosted a deeply moving Night of Tributes...