Marketing Edge

Wema Bank records ₦131.37 billion profit in H1 

Wema Bank has delivered one of its strongest half-year performances on record, reporting...

Facebook launches free verification badge to fight fake profiles

In a platform increasingly populated by AI-generated profiles, scam accounts, and...

The industry that connected Nigeria is now struggling to stay connected

In August 2001, Nigerians queued for hours to get a SIM card because the arrival...

Apple put a dirty dog-bitten iPhone on a billboard, and it is genius

For decades, Apple has shown its audience a perfect iPhone. Gleaning. Pristine. Photographed...

Marketing Edge celebrates staff graduation from O2 Academy

Marketing Edge celebrates the successful completion of a three-month executive training...

Corona used nothing but shadows and sunset to build the most beautiful billboard of 2026

No screens. No pixels. No CGI. Just chalk, shadows, and a window of a few fleeting...

Kraft Heinz and Disney sign landmark multi-year brand alliance

Two of the world's most recognisable consumer brands have joined forces in one of...

Samsung: The brand hiding behind the brand

You are probably reading this on a device that probably has a Samsung component inside...

How Google became the biggest threat to the publishers it once saved

For two decades, the internet ran on a simple and mutually understood agreement. Publishers...

Colombia’s new Senator turned her stigma into a campaign strategy and won

Most political campaigns are built around reinvention. Deyci Alejandra Omana Ortiz...