Marketing Edge

X launches standalone XChat messaging app

 Recently,  X officially launched XChat recently, creating standalone encrypted...

WPP reports 6.7% revenue decline in Q1 2026

 WPP reported first quarter revenue less pass-through costs of £2.26 billion, down...

FirstBank confirms appointment of Olayinka Ijabiyi as Group Head, Marketing and Corporate Communications 

 Olayinka Thomas Ijabiyi is a seasoned marketing and corporate communications professional...

How global markets drive business growth

 When Flutterwave processed cross-border transaction from Lagos trader selling to...

Nigeria launches three-year internet upgrade plan

 Nigerian Communications Commission inaugurated Nigerian IPv6 Council on Thursday...

Nigeria quietly wrote off Meta’s $32.8 million data privacy fine

 The Nigeria Data Protection Commission quietly settled with Meta Platforms Inc....

Nigeria emerges as Glovo’s fastest-growing market

 Glovo announced at its Future of Commerce 2026 summit Wednesday that Nigeria emerged...

MREIF is Better: FirstBank’s Mortgage Loan Is the Game-Changer for Home Ownership in Nigeria

 Anyone who has tried to get a loan to buy a house in Nigeria knows the drill: endless...

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust AI...

Sachets solved Nigeria’s affordability crisis, but created a plastic waste problem the planet cannot absorb

 When Promasidor introduced Cowbell milk sachets in Nigeria during the 1990s, the...