Marketing Edge

Out There Media and Pulse announce strategic partnership to create digital advertising superpower across Africa

Out There Media (OTM), a global leader in mobile advertising technology and telco...

Steve Babaeko challenges Agencies to focus on creative mastery, not AI access

As conversations around artificial intelligence continue to dominate the global advertising...

Cannes Lions 2026: Google’s new AI Tools could change how Nigerian Agencies create campaigns

One of the biggest conversations at Cannes Lions 2026 was not just about creativity....

Cannes Lions 2026: Demis Hassabis champions AI as a collaborative partner in global storytelling

On Wednesday June 24, Google DeepMind CEO and Co-Founder Demis Hassabis took the...

Africa is the world’s fastest growing crypto market. Nigeria is leading it. Let us act like it

By Monica.Cash | Mbah Casmir, Founder and CEO Africa's crypto growth story has become...

A country making its mark: Nigeria at Cannes Lions 2026

 Something is shifting at the world's most prestigious creative festival, and Nigeria...

SEC raises the alarm on fake Dangote Refinery IPO as scammers exploit investor appetite

Nigeria’s capital market regulator has moved swiftly to shut down what it describes...

Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube

The numbers were already uncomfortable before Cannes Lions 2026. Now YouTube has...

Preserving cultural heritage: Inside Google DeepMind’s collaboration with Pelé

On August 2, 1959, Pelé scored the most beautiful goal of his career. Three...

Nigeria stocks shed N8.24trn as investors pull profit after record run

 Nigeria's equity market has lost N8.24 trillion in market value since the start...