Marketing Edge

More than a monument: How Lagos is turning culture into a tourism economy

There was no mistaking this for just another public artwork when the white-clad Eyo...

‘Tis the season to create: How brands told Christmas stories without saying a word

The festive advertising scene has always been bustling with activity. Each brans...

The music television era is ending, and MTV knows it

When MTV debuted in 1981, it did more than just show music videos. It reorganized...

When Christmas became a canvas: How brands turned festive familiarity into creative currency

Christmas advertising seldom involves surprise. The colours are conventional, the...

A Christmas Message to the Creative Community

At the end of the year, there’s this nice, quiet moment when everything just seems...

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising. It will...

Indomie Nigeria wishes to clarify recent reports circulating in the media regarding a NAFDAC safety alert on an Indomie Noodles Vegetable Flavour

Indomie Nigeria wants to clarify recent media reports. These reports discuss a NAFDAC...

MARKETING EDGE visits Bab-Es-Salam Orphanage, donates food supplies

Nigeria’s foremost brand-centric advertising and marketing magazine, MARKETING...

FirstBank mourns Chief John Ajayi

FirstBank of Nigeria Limited has expressed profound sadness over the passing of Chief...

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are adopting...