Marketing Edge

Nigeria’s insurers are flush with cash and broke on trust

Nigeria’s insurance industry just raised over N100 billion. It has not yet earned...

Anietie Udoh inspires Caleb University students on building a brand that lasts

Divisional Director, Marketing at Marketing Edge Magazine, Anietie Udoh, has challenged...

Understanding and leveraging ‘The Urgency of the Now’ in building great businesses

By Godfrey Adejumoh The concept of time exists in three dimensions: the past (before),...

Nigeria’s tomato crisis is a marketing opportunity hiding in plain sight

A pest smaller than a fingernail has done what no marketing campaign could. It has...

NCC and CAC close the loophole: Telecom ownership in Nigeria will never be the same

For years, a significant gap existed at the heart of Nigeria's telecommunications...

Unilever’s Global CMO rewrites the influencer marketing at Cannes Lions 2026

The most important thing said about influencer marketing at Cannes Lions 2026 did...

Out There Media and Pulse announce strategic partnership to create digital advertising superpower across Africa

Out There Media (OTM), a global leader in mobile advertising technology and telco...

Steve Babaeko challenges Agencies to focus on creative mastery, not AI access

As conversations around artificial intelligence continue to dominate the global advertising...

Cannes Lions 2026: Google’s new AI Tools could change how Nigerian Agencies create campaigns

One of the biggest conversations at Cannes Lions 2026 was not just about creativity....

Cannes Lions 2026: Demis Hassabis champions AI as a collaborative partner in global storytelling

On Wednesday June 24, Google DeepMind CEO and Co-Founder Demis Hassabis took the...