Marketing Edge

Black At makes Cannes Lions history with First-Ever Afrobeats Artist on The Forum Stage

Black At has made history at the Cannes Lions International Festival of Creativity...

Nigeria’s palm oil giant is making a $100 million bet on the future

In the 1960s, Nigeria supplied nearly half of the entire global output of palm oil,...

Sayo Akinwale takes on expanded leadership role as Senior Director, Marketing & Communications

SeamlessHR, Africa’s leading workforce technology company, has announced the appointment...

Rexona’s armpit moment at the World Cup

Nobody was looking at the fourth official’s armpit. That was exactly the point. At...

FPL Media appoints Oluwatobi Dada as Chief Marketing Officer to drive strategic growth and innovation

In a bid to strengthen its leadership team and improve organizational efficiency,...

The brief is a ceiling and LePub just proved it

Here is something uncomfortable to sit with. The brief; the document that sits...

After fintech, Nigeria’s next tech wave will look nothing like the last

Picture this. It is 2015. A Nigerian developer sits in a Lagos co-working space and...

Cloudflare just ended AI’s free lunch

On July 1, 2026, Cloudflare announced that, starting September 15, 2026, its default...

Omnicom takes Adidas’ $512 million media account from WPP after eight years

Adidas handed its global media account to Omnicom Media Group, ending an eight-year...

Nigeria’s insurers are flush with cash and broke on trust

Nigeria’s insurance industry just raised over N100 billion. It has not yet earned...