Marketing Edge

Warner Bros Discovery rejects Paramount’s $108bn offer

The rules of consolidation have changed sharply, and Warner Bros. Discovery’s rejection...

What 2025’s searches reveal about a culture in transition

Search is not the loudest expression of culture. It is the most honest. Before people...

Big gets bigger, value gets thinner: How consolidation is hollowing out the global agency business

By late 2025, the global advertising industry crossed a line it had been edging towards...

PRCAN mourns John Ajayi, Founder of MARKETING EDGE

The Public Relations Consultants Association of Nigeria (PRCAN) has expressed deep...

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took centre...

‎Turkish Airlines introduces flights to Phnom Penh, Cambodia

‎Turkish Airlines has taken a bold step further to strengthen its global reach...

‘He was a titan in Nigerian Marketing Communication,’ EXMAN celebrates John Ajayi’s legacy

The Experiential Marketers Association of Nigeria (EXMAN) has paid tribute to the...

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of contemporary...

Glenmorangie Celebrates Craft and Culture in Lagos with Immersive Events

By Lola Wemimo Glenmorangie deepened its engagement with Nigeria’s vibrant whisky...

Henrique Braun named Coca-Cola’s next CEO

 Coca-Cola has selected Henrique Braun, its current Chief Operating Officer, to...