Marketing Edge

Deepfakes: Prepare before the crisis, experts tell Nigerian brands

Nigerian organisations must update their crisis plans, govern their own use of artificial...

The cost of keeping Nigeria’s payment data at home

Every bank transfer, card payment and digital wallet transaction generates information...

Dangote penetrates Nigeria’s rice market as Jigawa Mill begins commercial operations

After years of investment in agricultural production and rice cultivation, Dangote...

Nigeria’s dollar supply rebounds as net foreign exchange inflows climb

Nigeria’s foreign exchange market is showing signs of a significant recovery, with...

Mizar Energies wins BJAN Award for Excellence in Consumer Value, Transparency

Mizar Energies, the retail fuel brand of Mizar Eridanus Energy Limited (MEEL), has...

From scholarship student to Associate Provost: O2 Academy Lagos appoints Emmanuel Ijioma

O2 Academy Lagos has appointed Emmanuel Ijioma as its new Associate Provost, marking...

FPL Media partners NAC 2026 to drive innovation in Nigeria’s marketing communications industry

Four Pulley Limited, a leading Nigerian out-of-home media company, has joined the...

Breaking into advertising: The changing career landscape for young Nigerians

For many young people hoping to build careers in advertising, the challenge is no...

Quadrant MSL wins two regional PR Honours at 2026 London International Awards

Quadrant MSL, a leading strategic communications and public relations consultancy...

ABIOK at 50: Five decades of shaping visibility, one bold vision for the future

From its founding in 1976 by two visionary entrepreneurs to a refreshed corporate...