Marketing Edge

George Eniola: Building brand trust through strategy, consistency and cultural context

There is a question that has shaped George Eniola Yetunde Olajumoke's career, one...

Why customer experience breaks the moment it becomes a technology project

Customer experience almost always begins with good intentions. Leadership teams notice...

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....

Women of Impact: Celebrating female leaders who shaped Nigeria’s marketing communications industry in 2025

Nigeria's integrated marketing communications landscape has undergone a remarkable...

Dufil Prima Foods reinforces commitment to Care with Yuletide outreach to the vulnerable

Dufil Prima Foods Plc, makers of Indomie, has reinforced its commitment to care and...

Dolapo Ogunbambo launches AIKIDO agency with bold promise: results over recognition

After over two decades shaping Nigeria's advertising landscape, Dolapo Ogunbambo...

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial determinant....

Aster Integrated Marketing marks 7 years of integrated thinking  in growing brands, shaping experiences, defining  craft

Indeed, when the drumbeat is steady, the dance becomes unforgettable. There is a...

Why legacy brands still hold the advantage in a digital-first era

A quiet shift is underway across global markets. While entrepreneurs race to build...

International Public Relations Network (IPRN) announces Boucles Africa as Nigerian Member firm

The International Public Relations Network (IPRN), a global alliance of independently...