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Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

Perplexity AI launches unsolicited $34.5 billion bid for google chrome amid antitrust scrutiny

Perplexity AI, an artificial intelligence search company, has made an unapproved...

Pernod Ricard Nigeria leads the charge against alcohol counterfeiting, champions responsible drinking and sustainability

Pernod Ricard Nigeria, the local arm of the global spirits giant Pernod Ricard, has...

Industry applauds GLG Communications for elevating PR excellence

In a city where stories shape reputations and vision drives industries forward, GLG...

Marketers urged to speak CFO’s language to win bigger budgets, says WARC report

A new guide by WARC has highlighted a persistent gap between marketing departments...

Marketing in the age of less: why resourceful innovation is winning

The most successful brands today aren’t always the flashiest or most expensive...

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Soar like the eagle: why modern Nigerian brands must lead with vision

The eagle on Nigeria’s coat of arms represents power, endurance, and insight. Beyond...

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

Spotlight on a cultural strategist This Wednesday, MARKETING EDGE  ONTV will spotlight...

Offline connection in an online world: parenting teens beyond the feed

In today’s algorithm-driven world, parenting teenagers has progressed well beyond...