Digital Marketing

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

Nigeria is strong in creativity but low in data adoption and integration – Xpark360 boss

Michael Emelieze is the managing director of Xpark360. In this interview with MARKETING...

Constant Innovation, Challenges of Business Growth Ignited My Passion for Marketing – Babatunde Badmus

Babatunde Badmus is the team lead at SparkSomething, a digital marketing solutions...

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success. Venture...

Playhouse will continue to stay on the forefront of digital marketing

In this interview with MARKETING EDGE, Tolu Onile-Ere, the Managing Director of Playhouse...

Brand relevance, marketing, cultural resonance – Olusanya Adesanya, Commercial Director of Guinness Nigeria Plc

 How has Guinness maintained its position as a cultural icon while remaining relevant...

Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

Guinness Boss Girish Sharma Leads Speakers at MARKETING EDGE National Marketing Stakeholders Summit

MARKETING EDGE Magazine, the award-winning marketing publication, has named Girish...

How quick commerce fuels overspending

Quick commerce has changed the way people shop. You can get groceries in 15 minutes,...