data

Terragon targets improved data driven marketing for SMBs, introduces TerragonPrime

By Zion Rufus Data and marketing technology company, Terragon has launched TerragonPrime,...

Global mobile apps and web analytics market to hit $28.88bn, increases focus on importance of data

By Zion Rufus The global mobile apps and web analytics market is...

The importance of building a data-driven organization

Today’s brands have more access to data than ever before. While the benefits of...

Marketing is not rocket science, but data-driven – Osamede Uwubanmwen

By Felicia Nwosu Osamede Uwubanmwen, the General Manager, Biogenerics Nigeria...

Global internet advertising market projected to hit $1,089 billion by 2027

By Zion Rufus   The global internet advertising market size which was...

First Party Data becomes the go-to for advertisers

Data privacy laws and browser changes to the use of third-party cookies have caused...

Credible data makes transactions between clients and agencies easier – Bunmi Oke

By Felicia Nwosu To ascertain the age of the consumer you are dealing with, you...

“Data is still a challenge to growth in Nigeria”

Emeka Okeke, Group Managing Director/CEO of MEDIAFUSE Dentsu International, has said...

Data: The power to transform brands into icons

By Felicia Nwosu Marketing has experienced a revolutionary shift over the past few...

9mobile upgrades offerings on MiFi, router devices

9mobile, the innovative telecommunications company, has upgraded its MiFi and router...