Data-processing operations and their purposes have become complex, experts warn

By Zion Rufus

As professionals across board explore ChatGPT, an OpenAI chatbot focused on generating human-like responses to search queries takes over and similar technologies, some experts have decried the neglect of the ongoing fight for user privacy, the scepticism of consent as a solution for consumer privacy, and the issues of ethical conflict of interest in the big data space.

In an era where consumers have become more cautious about data sharing, ChatGPT has been flagged to have the potential to breach most of the world’s data protection laws, and infringing on intellectual property rights.

“A concern, however, is that ChatGPT has been reported to return false results and formulate hypotheses that do not hitherto exist. For it, it seems more like a “genius” that knows it all. Woe betide that it has no response to anything. This raises concerns of trusts. In any case, besides the trust concern, I’m also concerned about privacy. ChatGPT is not exactly a privacy-first product. How much farther would we be getting in this renewed battle for commoditization of data,” Oyindolapo Olusesi Lead, Legal Services at Kora posed in a LinkedIn submission.

A study by Lokke Moerel, a Senior of Counsel at Morrison & Foerster in Berlin, and Christine Lyon, partner at Morrison & Foerster in Palo Alto, California,  revealed that this commoditization of data has become a problem, not a solution.

“In a world driven by AI, we can no longer fully understand what is happening to our data,” Moerel and Lyon shared.

This commoditization of data sheds light on Moerel and Lyon’s concern’s that social resistance to the excesses of the new data economy has become increasingly visible and leads to calls for new legislation.

“It is an illusion to suppose that by better informing individuals about which data are processed and for which purposes, we can enable them to make more rational choices and to better exercise their rights,” the experts shared.

As new technologies are fueled by huge volumes of data, with data-driven technologies continuing to transform lives, disrupting existing business models, and presenting new privacy issues, the commoditization of data sees data as an independently valuable asset that is freely available on the market.

Where governments leverage the data for regulatory, administrative, service provision and security reasons, availability and access to these data also result in exponential growth for big tech companies, the creation of new business models, and technology and marketing departments also rely heavily on data to perform their own unique functions.

Meanwhile, besides ChatGPT’s privacy-related concerns, the AI chatbot has also flagged ethical concerns such as its potential to create fake news and other misleading content, spread misinformation, as well as hateful statements and biases.


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