data

NDPC fines MultiChoice ₦766 million over data protection violations

A record fine of ₦766,242,500 has been imposed on MultiChoice Nigeria by the Nigeria...

MTN breaks ground in commercial data hosting with region’s biggest Tier 3 facility

  MTN Nigeria has officially launched West Africa’s largest commercial...

Omotola Bamigbaiye-Elatuyi explores how data-enriched storytelling shapes modern marketing impact

In an era where consumer attention shifts rapidly and brands battle to stay relevant,...

Ad revenue of content creators to surpass traditional media this year

WPP Media has revealed that content creators will see a 20% increase in their revenue...

Countdown begins for MARKETING EDGE Q2 Virtual Summit, set for June 13

MARKETING EDGE has begun the countdown to its 2025 Q2 Quarterly Virtual Summit, which...

All eyes on Abuja as Nigeria prepares to host World Public Relations Forum 2026

As Nigeria clinched the hosting rights for the 2026 World Public Relations Forum...

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...