Tag: Coca-cola

The marketing campaign that transformed Pepsi into iconic brand

By Joseph Ekeng In the world of marketing, marketers are always on the lookout for...

How Coca-Cola uses AI dispensers to understand consumer preferences

By Joseh Ekeng Coca-Cola markets and sells its brands in over 200 countries, but...

Fanta revamps logo with new vibrant look

By Ibidunni Banjoko Shortly after Pepsi unveiled a new logo and visual identity...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Obiuwevbi

Obaro Obiuwevbi is a highly accomplished strategist in the advertising industry in...

Coca-Cola to leverage OpenAI’s ChatGPT

By Ibidunni Banjoko Poised to enhance its marketing through Artificial Intelligence...

Coca-Cola, Wonderland Lagos create Christmas experience for consumers

To create an unforgettable Christmas experience for consumers, Coca-Cola and Wonderland...

Coca-Cola appoints Ortega as new president of Africa operating unit

By Ibidunni Banjoko The Coca-Cola Company has appointed Luisa Ortega as the new...

Coca-Cola promotes Murtala as Marketing Director

By Felicia Nwosu Former Senior Marketing Manager of Coca-Cola, Yusuf Murtala has...

Sprite partners Filmhouse on Black Panther sequel

In the spirit of celebrating African history through entertainment, Coca-Cola Nigeria's...

Coca-Cola boosts 2022 global adspend by $4.7 billion

Coca-Cola Co. boosted worldwide ad spending by 12.2% in the first nine months of...