Coca-cola

Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious...

FirstBank joins as sponsors for Calabar Entertainment Conference

Hit FM, the leading radio station in Cross River State and organizer of the Calabar...

Coca-Cola modifies its alcohol beverage venture in new partnership for growth

‎To drive growth in the growing U.S. spirits market, Coca-Cola has adjusted Red...

AJIBORODE ABIODUN: An exemplary industry leader

Dr. Ajiborode Abiodun is a seasoned expert with nearly three decades of experience...

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture. Shock...

PepsiCo rallies on strong Q2 results, upgraded 2025 outlook

PepsiCo Inc. has recorded a notable share price surge over the past quarter, advancing...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...

IMC market surges toward multi-billion dollar milestone

The global integrated marketing communications (IMC) industry is entering a period...

MARKETING EDGE ONTV to host Taiwo Ogunwumi this Wednesday

MARKETING EDGE ONTV, will this Wednesday put the spotlight back on Taiwo Ogunwumi,...

FirstBank Champions Inclusive Fintech Innovation at Canada-Africa Fintech Summit (CAFS 2025)

FirstBank proudly sponsored the recently held Canada-Africa Fintech Summit (CAFS...