brand

Collaboration key in closing the digital skills gap in Africa

In the face of an immensely challenging digital skills gap on the continent, Mojolaoluwa...

Why and how you need to redesign your marketing measurement

Brands’ usual approach to modelling marketing effectiveness is through multi-touch...

Online travel booking abandonment rates hit 90%

The global travel booking abandonment rate averages 90.74% for 2019 so far, with...

281 billion and counting, why email remains a powerful way for brands to reach their audience

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by...

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort and business's...

May & Baker signs contract manufacturing agreement with Sanofi Nigeria

Nigeria’s premier pharmaceutical manufacturing company, May & Baker Plc, has...

Pepsi releases new digital campaign, enlists Cardi B to spread the word

Pepsi’s new holiday marketing campaign encourages consumers to give the gift of...

Tetra Pak launches first traceable F&B packaging using plant-based polymers

Tetra Pak, together with its supplier Braskem, has become the first company in the...

Scorecard of Folake Ani-Mumuney led ADVAN Exco

The two year leadership tenure of the Folake Ani-Mumuney-led executive committee...

Which touchpoints deliver the most brand ROI?

Brands are the sum of all experiences with a product. Paid media contributes, on...