Tag: brand

More mothers to win the grand prize in Three Crowns Mum of the Year 2018

Three Crowns Milk, Nigeria’s leading dairy brand and a flagship product from the...

Heineken’s interactive bottles engage consumers in new digital campaign

Heineken Larger Beer, a global premium beer brand, simply known as Heineken, has...

TVC Communications: The making of a mega brand

In its very famous marketing treatise, Think Like a Winner, Yehuda Shinar, a graphologist,...

World Cup 2018: The Battle for Your Mind

The term ‘Positioning‘ was coined in 1969 by Al Ries and Jack Trout in the paper “Positioning...

Chivita wins MARKETING EDGE Outstanding Juice Brand of the Year Award

At the recently held Marketing Edge Awards in Lagos, Chivita emerged as the Outstanding...

MARKETING EDGE Summit gets brand support

From all indications, the 2018 edition of the Marketing Edge National Stakeholders...

Unilever charges content creators, distributors to eradicate stereotypes

Unilever is calling on content creators and distributors to act now to eliminate...

Glo ranks 4th most admired Africa brand

Leading telecommunications giant, Globacom, has been adjudged as the fourth most...

Uber slammed with sexual harassment suit following policy shift

Uber was hit with a lawsuit on Monday alleging sexual harassment and discrimination...

Cannes Lions brings brand, fans and band together

One of the exciting aspects of this year’s Cannes Lion awards is the exploration...