brand

Brand success: Kantar insight highlights the critical success for 2020 and beyond

According to the United Nations, Africa would grow by any measure you subject the...

Victor Oritedi exits Flour Mills as Sales Head

Victor Oritedi, Head of Sales at Flour Mills of Nigeria Plc, has announced his exit...

How new regulations on data will change the landscape for marketers in 2020

Data privacy is both a trend in regulation, and a growing consumer demand. As such,...

ID Africa announces 8th edition of NECLive, unveils new offerings

ID Africa, owners of theNETng and producers of Nigerian Entertainment Conference...

Global sports sponsorship market to hit $48.4bn, strongest growth in 2020 – Report

The latest Warc Global Advertising Trends report focused on Sport Sponsorship Investment...

MTV Base Behind The Story Season II to feature Tuface on its second episode

The second episode of the MTV Base Behind The Story season II is airing today, Tuesday,...

The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using influencers...

GDM unveils new logo to reflect the new core values, flags off 10th anniversary

GDM, one of the leading experiential marketing agencies in Nigeria has unveiled its...

Pop culture and its drivers in 2020

When it comes to the youth segment, the drivers of popular culture hinge on their...

Why attention span among younger generations appears to be shorter

Eight seconds. Shorter than a goldfish. Everyone you know has probably heard this...