brand

Pepsi, Bigi imbroglio: Senate intervenes, proffers ADR solution

Following the simmering dispute between Nigeria’s two soft drinks manufacturers,...

Your brand’s voice is a big deal: A very, very big deal

Chima makes and sells shoes, and during a branding exercise for his business, he...

Coca-Cola set to launch unifying thematic campaign

As part of its promise never to shy away from social issues, Coca-Cola has concluded...

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...

NCC endorses GAGE Awards, Vice-Chairman set to grace event

The Nigerian Communications Commission (NCC) has thrown its corporate support towards...

First digital awards to hold in Lagos

The maiden edition of the annual GAGE Awards for the digital space in Nigeria is...

Blue Band extends to Peanut Butter, Mayonnaise and Canola in Kenyan market

In a bid to ride on the loyalty enjoyed by the original Blue Band, Upfield has extended...

Cadbury Bournvita Schools talent hunt competition produces winners

Winners have emerged in the 2019 maiden edition of the Cadbury Bournfactor Primary...

EXMAN canvasses FG’s partnership with industry practitioners

The Experiential Marketers Association of Nigeria (EXMAN) has advocated for a partnership...

Why has beer advertising lost its bottle?

It used to be said that people didn’t drink the beer, “they drank the advertising”....