Brand Strategy

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

MIPAN charts course for industry excellence as president rallies Members for collective growth at 25th AGM

Media Independent Practitioners Association of Nigeria (MIPAN) stakeholders reaffirm...

FirstBank partners Lagos for E1 Lagos GP

In line with its commitments of promoting sports and developmental initiatives at...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

MARKETING EDGE ONTV will feature Akonte Ekine this Wednesday for the concluding part...

Salonpas pain-relieving patch brings comfort to office workers

Salonpas, the world-renowned pain relief brand from Hisamitsu Pharmaceutical Co.,...

Marketing Edge Summit 2025: Why This Year’s Gathering Matters More Than Ever

For over a decade, the Marketing Edge National Marketing Stakeholders’ Summit has...

Sectoral bodies rally behind National Advertising Conference 2025

Advertising Sectoral Groups have pledged full support for the upcoming National Advertising...

Chimamanda Adichie shines on Glo-sponsored African Voices on CNN

Chimamanda Ngozi Adichie is the special guest on this week’s edition of Glo-sponsoredAfrican...

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

How brands are finally waking up to podcast advertising

Podcasts have quietly evolved from a niche pastime into one of today’s most influential...