Brand news

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...

Women of impact in Nigeria’s marketing communications industry 2025 – Part 2

Dr. Omotola Bamigbaiye-Elatuyi: The Imperfectly Awesome Transformer When Dr. Omotola...

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...

Nigeria’s power bank market faces challenges but Set for growth – Report

According to 6Wresearch, Nigeria’s power bank import market in 2024 remained dominated...

Guinness Nigeria names Olukemi Ogunsakin Head of Corporate Communications, Sustainability, CSR

Guinness Nigeria has named Olukemi Ogunsakin as Head of Corporate Communications,...

When Apple picks a rival’s AI: What the Gemini partnership really signals

 In a surprising development for both Silicon Valley and the global technology sector,...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are simply...

The risk of change in a counterfeit-sensitive market

In recent weeks, discussions around Hollandia Yogurt have taken an unsettling turn....

MARKETING EDGE to host ‘Night of Tributes’, in honour of late Publisher, John Ajayi

MARKETING EDGE, Nigeria’s foremost brand-focused media platform, has concluded...