Brand news

Can intellectual property outgrow the human face that made it famous?

 For decades, the popular TV cast, Papa Ajasco, was not just a character; it was...

Anietie Udoh makes ‘Symbol Awards’ powerlist of  Most Influential Business figures

Anietie Udoh, Marketing Director of MARKETING EDGE, has gained global recognition...

Meta’s AI spending triggers layoff fears as shares rise pre-market

Meta Platforms is reportedly considering one of the largest layoffs in its history,...

How Nigerian brands turned Mother’s Day 2026 into a masterclass in cultural marketing Part 1

Mother’s Day fell on March 15, 2026, and Nigerian brands showed up with campaigns...

MARKETING EDGE unveils 2026 “Brands to Watch” and “Forces Behind the Brands” edition, celebrating trailblazing brands, visionary minds

MARKETING EDGE, Nigeria’s authoritative, brand-focused, and award-winning publication,...

FirstBank’s MREIF: Secure property nationwide with N100 million loan access

How FirstBank is quietly Rewriting Nigeria’s Homeownership Story The dream by...

Journalists reflect on impact of NLNG “Change Your Story” 2026, extol organisers

Energy, excitement, and a renewed sense of rebirth and  purpose filled the room...

American Open University starts advertising and technology programme, partners with Ideas Origin Media

American Open University (A-Global) has spent years doing what most institutions...

 Cannes sets  to reveal 2026 film lineup as global anticipation builds

Global attention is gradually turning toward the 79th edition of the Cannes Film...

Instagram’s DMs are no longer private: What brand deals. Influencer rates, and marketing secrets are now exposed

Meta is removing end-to end encryption from Instagram direct messages effective May...