Brand news

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...

CBN, NCC launch portal for banks to verify fraud-linked mobile numbers

 The Central Bank of Nigeria and the Nigerian Communications Commission signed a...

Sachets solved Nigeria’s affordability crisis, but created a plastic waste problem the planet cannot absorb

 When Promasidor introduced Cowbell milk sachets in Nigeria during the 1990s, the...

A global seat for a homegrown visionary: President Tinubu hails Otega Ogra’s historic leap into WFA inner circle

Across the sprawling landscape of global industry, a powerful new pulse emanates...

ADVAN applauds O’tega Ogra’s emergence on World Federation of Advertisers Executive Committee

The Advertisers Association of Nigeria has expressed strong approval following the...

Meta develops an AI version of Mark Zuckerberg so 79,000 employees can interact with the founder who is otherwise unreachable

 Meta is building a photorealistic AI-powered version of CEO Mark Zuckerberg trained...

Netflix abandons Warner Bros Discovery deal, doubles down on $3 billion advertising business

 Netflix withdrew from the bidding war to acquire Warner Bros Discovery's studio...

How AI-generated cinematic is replacing traditional marketing campaigns with persistent brand worlds

 WPP announced WPP Production on 26 January, 2026, nearly 10,000 people consolidated...

Zenith Bank becomes Nigeria’s first bank to cross ₦5 trillion market capitalisation

 Zenith Bank has become the first Nigerian lender to surpass ₦5 trillion in market...

Flutterwave denies reported $75 million government investment and dismisses IPO claims

 Flutterwave has denied reports that the Nigerian federal government approved a...