Tag: Agency

APCON cracks down on quacks, introduces new vetting regime in April

By Oghale Mafuru In the pursuit of professionalism and strict adherence to ethical...

NIMN President charges practitioners on productivity

By Oghale Mafuru The president of the National Institute of Marketing of Nigeria,...

Mediaocean taps John Malysiak, Perianne Grignon to boost omnichannel competencies

Mediaocean, the mission-critical platform for omnichannel advertising, has announced...

I believe in Nigerian agencies, they are very resilient – Femi Adelusi

By Abimbola Mohammed Media expert, Femi Adelusi, Founder/ Group CEO, BrandEye/Mediaplus,...

Dentsu UK names Carat veteran as chief operating officer of media

Dentsu UK and Ireland has appointed Mark Hughes as its director of operations for...

How brands and agencies react to COVID-19’s disruptive wavelength

The rise of the Covid-19 variants is causing brands and agencies to once again reassess...

Experts underscore role of data aggregation in IMC industry

By Abimbola Mohammed Advertisers have long been collecting first-party data like...

Metaverse: Why Nigerian brands and agencies need restructuring

By Ibidunni Banjoko From the birth of the modern internet to the shift to mobile,...

GroupM taps Carat’s Kim as first-ever chief product & services officer

WPP’s GroupM North America unit has appointed JiYoung Kim, as its Chief Product...

Dentsu International appoints Nnenna Ilomechina as global COO from Accenture

Dentsu International has announced the appointment of Nnenna Ilomechina as its global...