Advertising

Cannes Lions announces final winners of the week

Cannes Lions Festival of Creativity and Awards has been drawn to a close with the...

Digital is simply putting new wine in old bottles – Dotun Babatunde

By Felicia Nwosu “Digital is simply putting new wine in old bottles.” This...

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the golden...

Powerbrand Experiential acquires multipurpose mobile LED advertising truck

Powerbrand Experiential, the newly established experiential marketing agency and...

Dentsu International names Damien Lemaitre as global commerce director

Dentsu International has named Damien Lemaitre as its global commerce director. He...

Stakeholders score Ajufo-led OAAN high on transformative leadership

By Felicia Nwosu What is an innovative association without creative and transformational...

Lanre Adisa hosts Enyi Odigbo on LAIF &DIRECT

By Abimbola Mohammed Association of Advertising Agencies of Nigeria (AAAN) has...

MARKETING EDGE gathers top corporate leaders for Quarterly Virtual Summit this Friday

Cutting across industries and academic backgrounds, MARKETING EDGE quarterly virtual...

How Apple, Google Privacy Policy will affect Digital Advertising in Africa

By Zion Rufus As the world of digital marketing and advertising braces up for...

Cannes Lions announces award winners on Day 2 

The Cannes Lions awards which entered its second day, today, has recorded new winners,...