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MARKETING EDGE on TV debuts on wap TV

By Zion Rufus In furtherance of its mission to continually serve Nigerians and...

Oyeyemi advises brands on int’nal expansion

By Oghale Mafuru As indigenous brands continue to aspire to global preeminence...

President Buhari backs name change, signs ARCON bill into law

By Oghale Mafuru  President Muhammadu Buhari has signed into law a bill seeking...

Exxon posts record-breaking $18b Q2 profit

Exxon Mobil Corp has declared its biggest quarterly profit today y reporting a second-quarter...

Nigerian Marketing Awards debuts

To recognise and reward activities that go above and beyond, pushing the boundaries...

Experts weigh in on emotional engagement in B2B storytelling

By Zion Rufus The ability of a brand to incorporate emotional appeal into its...

Nigeria’s economy is tough but resilient – Ogedi-Alakwe

By Felicia Nwosu Despite the prevailing economic challenges like inflation, high...

PMG, Initiative grab Nike’s $1bn global media account

As part of its standard operating procedures to ensure it continues to have the best-in-class...

Fintech is speedily reshaping Nigeria’s financial sector – Mojisola

Before now, the traditional banking space was all we knew in the financial industry....

Industry stakeholders mourn pioneer ADVAN President

By Abimbola Mohammed One of the iconic personalities in the Nigeria Fast Moving...