Stanbic IBTC partners BJAN on annual conference
Stanbic IBTC has partnered with the Brand Journalists Association of Nigeria (BJAN) on its fourth Annual Brand and Marketing Conference holding from November 3 to 5, 2016 in Lagos.
The conference which has the theme: ‘Mobile Money in Nigeria: Challenges, Opportunities and Threats’, will feature seasoned experts from the banking and telecoms sectors to proffer solutions to the challenges and opportunities that abound in the use of mobile money payment system.
Speaking at a press conference organised by the association in Lagos, Marketing Manager, Personal and Business Banking, Stanbic IBTC, Mr. Bennet Frimpong, said the reason to partner BJAN on the conference is to ensure that Nigerians move forward in whatever they do.
“As a holding company, our agenda is to make progress real in the lives of the customers. We need to tell them that going mobile is one key thing that saves people a lot. It saves you the drive to the bank or anywhere you have to go to access your money. Being in the comfort of your room, you can do anything on your phone that saves you a lot of journey, energy and stress’’, he said.
“We need to send the message home to every Nigerian that in times like this, they need to find creative ways of getting more incomes in their pool. They should look at ways that will ensure less strain on their disposable incomes,” he added.
In his remarks, Chairman of BJAN, Mr. Goddie Ofose, said the annual conference is specifically designed to address issues surrounding the effective use of mobile money in the country and to educate Nigerians on the need for mobile money adoption.
“Mobile money in other parts of the world has become widely accepted, especially in Kenya led by Safaricom, the country’s largest mobile-network operator which provides platform for mobile phones transactions without any need to handle cash.
“The conference will address the challenges that are affecting the effective use of the platform in Nigeria and also provide extensive discussion to find lasting solution to better ways of using mobile money in the country’’, he stated.
Other companies and government agencies that will speak at the conference include CBN, NCC and telecommunication companies. The event is expected to be declared open by the Executive of Governor of Lagos State, Mr. Akinwunmi Ambode.
The conference is the effort of BJAN to galvanize professional excellence in brand reporting. The maiden edition which held in Abeokuta, Ogun State was themed ‘Repositioning Centenary Brands to Align with Modern Realities’. The following year, Oshogbo, the Osun State capital hosted the event with the theme, ‘Tourism Marketing as Catalyst for Economic Development’ while the last edition had ‘Challenges and Prospects of Corporate Social Responsibility in Nigeria – the Roles of Organisations, Government and the Media’ as its theme and was held in Ibadan, Oyo State.
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